Q&A Outdoor Advertisement

What is Outdoor advertisement ?

Outdoor advertisement, quite simply, is marketing conducted outdoors. Outdoor advertising is any form of promotion of your products or services done outdoors. It is also referred to as out-of-home advertising as it reaches the customers when they are outside their homes.

Billboards—whether print or digital—comprise about 65 percent of all Outdoor advertisement, while signs on buses and public benches are also popular locations. There are almost as many venues for Outdoor advertisement as there are physical locations, but as the above example illustrates, even the sky isn’t immune from Outdoor advertisement. 

Although not restricted to this goal, outdoor advertising works particularly well in attracting local customers—or often, in the case of billboards, visitors to a certain city or resort area. While some people find billboards distracting, four out of five people still consider billboards to be useful and informative.

What are different types of Outdoor Advertising ?

The most commonly known type of outdoor advertising is the billboard. Common forms of outdoor advertising today fall into three categories:

1.  Billboard Advertising

Billboards are most effective when located close to the business advertised. Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-travelled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit.

2.  Street Furniture

Street furniture is another popular means of outdoor advertising. These types of advertising includes bench advertising and bus ​ shelter advertising. These are typically found in highly traffic regions ​ such as waiting areas, or slow, busy pedestrian area, “street furniture” applies not just to bus or park benches but also to bus shelters, news racks, and telephone kiosks, among others.   

 3.  Transit

Ads on the sides of busses are the most common form of transit outdoor advertising, but outdoor advertising is common in subway stations and within subway cars, in taxis, along airport walkways, and wrapped around vehicles – one of the newer trends. Transit advertising on buses and taxicabs reaches lots of people, especially commuters. Bus-bench advertising is an excellent medium because it's highly visible, like a billboard. Essentially, bus-bench advertisers have a huge audience, held captive at red lights or in slow-moving traffic.

4. Lamp post advertising

Lamp post advertising is one of the most cheapest and efficient ways of promoting your brand among masses of people.  These are the most traditional forms of outdoor advertising and helps advertisers to specifically target their desired geographical area. Lamp post banners are ideal for city centres and retail parks. For e.g. Manyavaar advertisement in Delhi street

5. Digital Outdoor Advertising

Digital Outdoor Advertising makes use of electronic technology to change what is displayed on the screen. It usually switches from one ad to another within six to eight seconds. These ads could be from different advertisers; the ads would keep rotating.

Why is Outdoor Advertising Important?

Outdoor advertising is important because it’s accessible, it’s measurable, it’s effective and it’s less intrusive than many other forms of advertising. The importance of outdoor advertising is that it allows advertisers to find you when you are occupied outside the home, and often at a time when you are receptive to advertising. Outdoor ads often have a lower CPM (cost per thousand) than other forms of media. Company can use outdoor ads for a variety of purposes, ranging from branding to promoting a certain event .One can target the sort of mass audience one cannot reach with other forms of media.

Outdoor Advertising has the following benefits:

• Getting 24 hours a day attention • Cost effective • These designs capture reader's attention and it has a high reach • These ads are flexible and can be located at any areas where it will most likely to be effective • Builds b